When the economy is having difficulties, many things change. Some recent examples of businesses changing to stay competitive is Ford, announcing that they will produce less trucks and SUVs to manufacture more small cars. In marketing and advertising, for example, you see PPC campaigns taking a hit. Google and Yahoo both failed to meet investor expectations and their stocks went down. Buttons, however, have grown exponentially during this state of the economy. As a company, we have noticed a lot of companies, big and small, placing more and larger orders for buttons. Interestingly enough, we have seen a dramatic growth in inquiries from marketing and merchandising companies interested in promotional buttons and advertising buttons. Record labels, as well, seem to be placing larger orders for band buttons. Campaign buttons are also extremely popular this time of year.
To confirm this theory, we were talking with our parts supplier, and they have also experienced enormous growth. What does all this mean? In a state of economic uncertainty, companies and record labels look for a cheaper, more effective way to promote or advertise. Another reason, is companies want to conserve as much as possible to stay competitive, in case of continued economic uncertainty.
Lessons to take away from this period in time. Custom Buttons are the cheapest and most effective form of advertising. Band buttons are the best selling band merchandise. More people are willing to pay $5 for some band buttons than $25 for a t-shirt. Even better, for bands, band button packs. Also, button packs are great tools for a promotional.
We loved this one, because it is very detailed and colorful. Awesome artwork, and they’re from Cleveland, Ohio.
Weird, out of the ordinary. Very colorful and pulls it off nicely.
Very dark and eerie, reminds us of the Edgar Allen Poe poem.
Grungy, delivers an interesting message
Arcade like, we just want to get them all.
The Penny Arcade Expo (PAX) is an annual gamer festival held in Washington state, USA. PAX was created by Jerry Holkins and Mike Krahulik, the authors of the Penny Arcadewebcomic, because they wanted to attend a show that gave equal attention to console gamers, computer gamers, and tabletop gamers. No such show existed, so PAX was born.
Created in 2004, PAX has nearly doubled in size each successive year and has been hailed as a weekend-long celebration of gamer culture. Defining characteristics include an insider keynote speech, game-inspired concerts, panels on game industry topics, exhibitor booths, after-hours parties, tournaments, and freeplay areas. (thanks Wikipedia for this burst of content)
Furthermore, for this years show, they have decided to use buttons for identification. Here’s an exerpt from the forum:
Alright, here’s the idea guys. We need a form of identification for forumers at PAX. As Moe has suggested, custom made buttons with our name/avatar or whatever would be a great option, but to extend this idea and make it more Penny Arcade-ish I suggest that each get a bunch of buttons and trade one for one when we meet each other. Thus making it a game of “gotta catch them all”.
Where do I get buttons from?:
PureButtons – Pure Win!
When purchasing, use coupon code “Winter0708” for 15% off!
We thought this was pretty cool, a button trading game. It makes us reminiscent of pogs.
If you haven’t gotten a chance, check out our PureButtons Myspace profile. Add us as a friend. I look forward to personally accepting your friend requests, reading comments and even myspace emails. Our profile has been fixed, so check it out.
Below is a quick preview of our current MySpace profile.
I just wanted to showcase another testimonial for everyone to see.
Just wanted to let you know that I got the buttons today and they look fantastic! Just in time too, you really pulled through for me! The square buttons came out so amazing! thanks again!! I’ll be sure to order more from you!