At an art festival in St. Joseph called Trails West!, which features arts from around the St. Joseph area, they sell buttons to help raise money for the local arts. This year they are expecting to sell close to 15,000 art buttons, up from 10,000 the year previous. We also have noticed an increase in orders from graphic designers and artists. From our discussions with some of these artists and designers, they are selling a lot of them. They told us the key to selling a lot of art buttons is first and foremost, creativity.
Be creative with the button or art button packaging. And the other is visibility. People and fans need to know you’re selling buttons, and they also need to know where to find them. We will post some examples of some good art buttons in a latter post.
In the news, Air Canada management and the union for aircraft mechanics, grounds crews, and baggage handlers banned a button the employees were wearing from public view. The bright red union button is very pro-strike saying “Prepare to walk the line in ’09”. With a catchy slogan and being big and bright red, it grabbed a lot of attention from customers. The customers concerned that Air Canada’s operations might stop if the union goes on strike, started asking questions. Which could turn to customers not flying with Air Canada, just because of the union buttons threatening a strike.
Time will tell if this will help the Union settle their disputes. Buttons are a very powerful tool to unions. Around Cleveland, Ohio, their were many times that teachers’ union contracts were up for renewal. However, the union does not ever want to strike, because that would only hurt the children’s education. So, instead they would wear buttons to school and all school activities. It did not take long before concerned parents began flocking to the school board meetings completely on the teachers side, and urging them to settle with the union if they wanted to keep their jobs. All because they continued to do the right thing and work, just wore a button to let everyone know they hadn’t had a raise in 6 years.
Here is one of the recent PAX Button Trading game buttons. For more information about PAX view our previous post about PAX. I will be taking more photos so everyone can see them.
Here is a great example of a 1 inch button being used to its fullest potential. Notice the clean bold font. This helps make this small 1 inch round button stand out. This is a great example of making a small but, mighty button turn into a great promotional button.