Welcome to The Button Post by Pure Buttons! A blog where we discuss all things related to custom pin-back buttons and other custom promotional products that Pure Buttons offers. Stick around for coupons to score cheap pinback buttons, new button product announcements and more!
For those of our visitors who shop at Hot Topic. You might of seen a job we recently did. We did some single button packs for Paramore. I hope you were able to see them in action at the stores. If not, here is a peak at some leftovers we had laying around. It’s always great to see the products you manufacture at the bigger retail stores.
Paramore Button Packs at Hot Topic TM.
Here is a quick teaser of what is coming up this week. I can’t tell you everything but, this should be a good start.
– Staff interview(s) a multi series set of posts throughout the week.
– Effectively using our Square Buttons.
– Other ways to use Promotional Buttons.
– Examples of good and bad Promotional Buttons.
– Design tips, helping you create better Custom Buttons
In the mean time, stop on over to our website @ PureButtons.com. We look forward to making your next Promotional Button idea happen!
We value you as a customer and we look forward to fulfilling your next custom button order.
Place your orders over at PureButtons.com.
I just got a chance to check out the new JakPrints blog. For those of you who don’t know who they are, Jakprints is a great merch company who we work with closely. They print on recycled paper, use soy and vegetable based inks and even have Eco-friendly apparel! Talk about going green! I would highly suggest taking a few minutes out of your day to check their new blog out.
Be sure to check out the blog @ blog.jakprints.com
The primary purpose of any advertising campaign is to gain as many customers as possible, as cheaply as possible. Our previous post explained this to be Return On Investment (ROI). But what if your customers paid directly for your advertisements and advertised them everywhere. This can be achieved with promotional buttons. If your button is good enough that people will wear it, they will buy it and wear it. It’s that simple. An excellent example of this is the Hello Kitty buttons. Hello Kitty buttons are simple, but people like them enough and the show to wear them. Granted a lot of companies and brands don’t have the following that Hello Kitty has, but with some hard work, that can change.
The same concept applies to bands. This is why bands focus so highly on unique and amazing designs, because they want people to wear them and for others to ask them, “What is that button for?” For a very cheap cost, promotional buttons can potentially be exposed to a limitless amount of people.
An interesting idea that we have also seen some companies use, is using buttons to drive customers into their store. Most notably, Hot Topic has been doing this for years. They carry some cool buttons, and when others see them on their peers. They ask them, “Where did you get that button?” Now, that customer goes to Hot Topic just for that button. Once they are in the store though, they see their favorite bands shirt, then they see another shirt with a funny saying. Pretty soon that $.75 button turns into a $50 bill. Other companies like Victoria’s Secret have also implemented a similar strategy.
All it takes is a cool design or a following. In a later post, we will look at some designs and elements of buttons that will help you make better promotional buttons.