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Promotional buttons, design to succeed

This post will be the final edition of our promotional buttons series.  Everyone loves buttons, no doubt about it.  This post will help you get the most out of those promotional buttons that everyone loves.  First thing, think about who you are targeting.  This is a very important step, that many look over and don’t give enough credit to.  You need to put yourself in their position.  In you ideal customer, what do they like? How much money do they make? What gets them excited? These are all very important questions, that you must consider before you start designing.

Now, that we have established and have clear understanding of what our ideal customer might be interested in, lets start desigining.  It does not matter too much what you design, as long as it is something that will appeal to your ideal customer, you are golden.  However, there are some things to keep in mind.  Buttons are small, so you promotional buttons main goal, should be to grab attention.  Once attention has been grabbed, it needs to convey a message.  A good message is something that will puzzle your customer, or be witty enough that they will want to ask quesitons.  In our earlier post, some good examples of promotional buttons, you can see some great examples.

Everyone loves buttons indeed, so why not make your promotional buttons a success. It all starts will a well thought out design.

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Most bizarre Pure Buttons moments
Categories | miscellaneous

With any business, we have encountered some bizarre moments. So, we put together a list of some of the most interesting. We will not mention any names and we apologize if we offend anyone. Because we value customer service, this is only intended to demonstrate how we take care of every customer.

 

One that our office was most intrigued about, we received a call from a gentleman who was very impressed with his buttons and our turn around time. He asked if he could have our physical address, because he wanted to order us pizza. Our senior designer, Joe, who took the call, was needless to say a little taken back, but eventually gave the gentleman the address. This could have easily turned into a scene from a cheesy horror movie. Sure enough, one day a pizza guy came up the shop with about 5 large pizzas with all sorts of toppings. If you are the guy who bought us pizza, our hat goes off to you, thank you sir.

 

A Purebuttons employee took a call from someone who was upset with their button order, because they were too noisy. This employee, was sure they meant the artwork was too loud, or what have you. Nope, to clarify their position, they explained to us, “When they are in the bag, they are too noisy. I mean like decibel noisy.” We ended up satisfying their complaints the best we could. Note: If you are going stealth, do not carry a bag of buttons.

 

The final case, that makes the PureButtons list, is an individual called us and left a voice mail. When we called him back, he answered the phone and asked us to hold while he pulled up our record. Instead of putting the phone on mute or on hold, he either just set it down or didn’t care that we were still there. This individual was clearing his throat and grunting about 25 times while we were on “hold”, and was yelling obscenities about where he put our information.

 

The best way to deal with situations like this, is to remember to treat every customer like it is your last.

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Good promotional button examples

Promotional Button $40
Would you like 40 bucks? I know around the shop, we were all wondering what we had to do to get $40. These promotional buttons were successful because the color grabbed your attention and the text is BIG and BOLD!

 

Promotional Buttons - Gator Bait
Unfortunately (for us Ohio State fans), the Florida Gators did beat Ohio State in the BCS National Championship. These buttons were printed before the game to promote team spirit. They were successful, because there was a lot of them, they have a catchy slogan, and grab attention. These are a great example of sports buttons. On a side note, had Teddy Ginn not gotten hurt, we would have won (just kidding, they beat us fair and square).

Promotional Buttons - Ask me to the Party
Dude, where is the party? What party? Who’s going? What are you talking about? If these are the first thoughts that came to your mind after seeing these promotional buttons, enough said. These buttons peak you interests, and grab your attention.

Definitely, one thing that helps promotional buttons and sports buttons, is their ability to grab attention.

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1.5″ Square Buttons – A few of this weeks chosen ones
Categories | Square Buttons

As the orders flow in for our square buttons, I thought it might be nice to start showcasing some. To help spark the design process for you. These buttons make for great promotional items! I look forward to seeing what you can come up with! I’ll keep posting more photos as time rolls on. In the mean time please enjoy the photos below.

Square Button Example 1
Simple Black and White Buttons make a nice elegant touch.

Square Button Example 2
Another simple yet elegant square button design. 

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An email I received today

As always, another great email from a happy customer. This puts a smile on my face every time I get an email back from a client. Especially when they go out of their way to let us know how great of a job we did.

“Just wanted to commend you on your quick service and quality of your products! you are very dependable, and I’ll continue to go to you! (^_^)”

Thanks for sharing your thoughts with us! I look forward to posting more of these soon.

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