First, I’d like to say I’ve seen a lot of great looking buttons over the years but, I’ve also seen some of the worst looking buttons over the course of time as well. Which is what struck me to create a post to help everyone create more successful buttons. Let’s face it, the better your buttons look the happier you will be and the more buttons you will sell!
– Less is more
I remember my art teacher back in high school always telling me that when you are working with small spaces “Less is always more”. I’ve included an example of a good promotional button below for you to see.
– Keep things short and sweet. (when it comes to text)
When using text, make sure the design flows. You wouldn’t want to have, on one line or even two lines ie. “ASK ME HOW TO GET FREE GAS” (Examples below). This would be using the space of the button poorly. Therefore, making your promotional button look undesirable. The idea of your promotional button is to spark conversation about the message you’d like to convey. (To draw in your customers and to ask a question about what message is on your pinback button).
Above, are a few poor examples of a promotional button
Here is how I would have laid this pinback button out. Notice how much more legible this is. Also, the worth of this pinback button was improved by simply repositioning the text. (see digital mock up below)
– Use colors that flow.
Sometimes colors look great together on your monitor but, let’s face it sometimes when they print it makes the button extremely difficult to read. A rule a thumb I always tell our customers (when they ask me how there button(s) will look) I have them print their artwork out of there home or office printer. That way they can see if things are legible and the colors are what they are looking for.
– When using a smaller button try to keep the design detail to a minimum. As you can see in the example below this is a highly detailed button design, but also notice there is no text. If there was text on this, it would make it extremely difficult to read.
– Be sure to have a full bleed for your design. I believe pinback buttons that have a full bleed look better and have higher quality value to them. I would highly suggest always designing your buttons with a full bleed.
These simple tips will help your pinback buttons be more successful, and you will also be happier with your button order.
It is every company’s responsibility to be as responsible as possible when it comes to the environment. Here at Pure Buttons, we take that responsibility very seriously. Our shop, uses high efficiency bulbs, they use about 1/10th of the power our other bulbs used and they last 4 times longer. Our button paper is 20% post consumer recycled and is acid free. Our button packaging cards are 30% post consumer recycled. The material that we use to top our buttons is more environmentally friendly and it looks better.
Better buttons for a better world.
Finally, PureButtons is on Twitter. We have gotten a lot of inquires about this, and we made the steps to allow you all to tweet us! Be sure to follow us. Now you can know exactly what we are doing.
We look forward tweeting it up with you!
Thank you all, without you we couldn’t have done it.
When the economy is having difficulties, many things change. Some recent examples of businesses changing to stay competitive is Ford, announcing that they will produce less trucks and SUVs to manufacture more small cars. In marketing and advertising, for example, you see PPC campaigns taking a hit. Google and Yahoo both failed to meet investor expectations and their stocks went down. Buttons, however, have grown exponentially during this state of the economy. As a company, we have noticed a lot of companies, big and small, placing more and larger orders for buttons. Interestingly enough, we have seen a dramatic growth in inquiries from marketing and merchandising companies interested in promotional buttons and advertising buttons. Record labels, as well, seem to be placing larger orders for band buttons. Campaign buttons are also extremely popular this time of year.
To confirm this theory, we were talking with our parts supplier, and they have also experienced enormous growth. What does all this mean? In a state of economic uncertainty, companies and record labels look for a cheaper, more effective way to promote or advertise. Another reason, is companies want to conserve as much as possible to stay competitive, in case of continued economic uncertainty.
Lessons to take away from this period in time. Custom Buttons are the cheapest and most effective form of advertising. Band buttons are the best selling band merchandise. More people are willing to pay $5 for some band buttons than $25 for a t-shirt. Even better, for bands, band button packs. Also, button packs are great tools for a promotional.