We recently read an article in The New York Times about a campaign by the New York Subway MTA which features bold custom buttons designed to help people with special needs. Pregnant women, seniors and disabled riders can now request free courtesy buttons online and choose from two designs: “Baby on Board” or “Please Offer Me A Seat”.
The buttons should be worn while riding the subway to make other riders aware of those around them and offer their seat to people who may need it more than they do. The idea for these courtesy buttons came from London, where London’s underground tube hands out about 130,000 baby on board buttons every year! This fact was recently brought to light when a pregnant Kate Middleton wore one while riding the tube.
This is a great campaign by the MTA and we hope to see more like it pop up around the globe!
Here’s an interesting gadget, perhaps the humble pin-back button‘s futuristic big brother, the Beam Authentic programmable LED Button features a 400×400 AMOLED display that you can broadcast designs, gifs and messages to in real time with your smartphone via bluetooth. Featuring a 24 hour battery life, this evolution of the custom button may catch on.
The Beam Authentic display also includes a panic button feature, which will automatically send a text message and GPS coordinates to an emergency contact when pressed for 10 seconds.
Its price tag is steep however, at $99 this isn’t a casual merch item. Beam Authentic seems to be targeting a young, progressive and socially conscious audience, and they may find takers at this price.
PureButtons Inc is unaffiliated with Beam Authentic and this article is for informational purposes only.
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