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Categories | miscellaneous

Jakprints Blog
I just got a chance to check out the new JakPrints blog. For those of you who don’t know who they are, Jakprints is a great merch company who we work with closely. They print on recycled paper, use soy and vegetable based inks and even have Eco-friendly apparel! Talk about going green! I would highly suggest taking a few minutes out of your day to check their new blog out.

Be sure to check out the blog @ Jakprints.blogspot.com

Somethings you might find interesting over there:
Jakprints Recycling Facts
Jakprints Environmental Awareness
Strives to Print Green

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Using Promotional Buttons to Draw in Customers

The primary purpose of any advertising campaign is to gain as many customers as possible, as cheaply as possible. Our previous post explained this to be Return On Investment (ROI). But what if your customers paid directly for your advertisements and advertised them everywhere. This can be achieved with promotional buttons. If your button is good enough that people will wear it, they will buy it and wear it. It’s that simple. An excellent example of this is the Hello Kitty buttons. Hello Kitty buttons are simple, but people like them enough and the show to wear them. Granted a lot of companies and brands don’t have the following that Hello Kitty has, but with some hard work, that can change.

The same concept applies to bands. This is why bands focus so highly on unique and amazing designs, because they want people to wear them and for others to ask them, “What is that button for?” For a very cheap cost, promotional buttons can potentially be exposed to a limitless amount of people.

An interesting idea that we have also seen some companies use, is using buttons to drive customers into their store. Most notably, Hot Topic has been doing this for years. They carry some cool buttons, and when others see them on their peers. They ask them, “Where did you get that button?” Now, that customer goes to Hot Topic just for that button. Once they are in the store though, they see their favorite bands shirt, then they see another shirt with a funny saying. Pretty soon that $.75 button turns into a $50 bill. Other companies like Victoria’s Secret have also implemented a similar strategy.

All it takes is a cool design or a following. In a later post, we will look at some designs and elements of buttons that will help you make better promotional buttons.

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Promotional buttons one of the best forms of advertising

Promotional buttons, in fact, are an excellent form of advertising. Take a trip down memory lane, and try to think of how old you were when you saw your first button. What kind of button was it? Did it make a lasting impression on you? What was so special about it?

The first button was used in the 1896 for an election campaign. Since that time, buttons have been used in virtually every campaign. Why is that?

  1. They are cheap

  2. They stand out

  3. They can effectively deliver a message

Buttons have been around for the a long time and continue to thrive today. Band buttons are extremely popular today. Fundraising buttons, promotional/advertising buttons, and still campaign buttons also thrive.

For this post we will focus on promotional buttons or advertising buttons. In marketing, the key to a successful campaign is Return On Investment (ROI). Basically, that means how much did you get for what you paid. If we look back to why buttons have been used in virtually every campaign since 1896, they are cheap. If we break down the ROI formula (how much you got-how much it cost)/(how much it cost)=(ROI), it will better explain our next point. PureButtons prices for 50 one(1) inch buttons is $10.00 or $.20/button. Basically, any sort of return, is going to be positive because they are so cheap.

Lets look at point 2, they stand out. This is one of the main reasons why political campaigns have used buttons for so long. When you see someone walking down the street, and something is attached to their shirt or hat. You pay attention to it, because it is out of the ordinary. Hypothetically, one person, who wears their button everyday, is walking down the street and runs into 3 people. One of the 3 people, sees the button and wants to buy one to wear every day. And this trend continues. In 30 days, 900 people are wearing that button. And if you selling that button for $.75, you profited $495, just in buttons. Not to mention, any other sales you made by people seeing you button.

As you can see, promotional buttons are very effective. In more posts to come, we will show you how to make better promotional buttons, and some tips on using you advertising buttons effectively.

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The inside look on our Custom Button Packaging!

I’ve gone ahead and shot a few photos to show you what goes on during our button packaging process. It’s a labor of love and we do this for you! This is a great way to make your next order of buttons stand out.

Below I’ve showcased one of our jobs we are in the process of completing this week. Our client ordered the 4 Button Pack with 1.25″ Buttons.
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Island Girl - Button Packs

Button Pack _ Assembly step 1

Button Pack _ Assembly step 3

Button Pack _ Assembly step 4

Button Pack _ Assembly step 2
As you can see in the photos above this is a job that requires hands on assembly and there isn’t a machine to do this for us.

Button Packs
The finished product!

I’d like to thank Erwin for coming up with a great looking button pack!
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If you are interested in obtaining custom button packs, check out purebuttons.com for our custom button pack pricing.

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I Can Has Cheez Burger Buttons?
Categories | Client Showcase

Does LOLCats sound familiar? Well, that’s what they say over at I Can Has Cheez Burger! I’ve decided to post a sneak peak button photo.

Be sure to visit the site https://icanhas.cheezburger.com. Click the link to the left with caution, this site may cause laughter.

Burger Buttons?

I Can Has Cheez Burger Buttons. We all want some!

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