The customer is king/queen. We have all heard this before. It’s up to you, our customer, to prove it so. With these five tips you will be a lot closer to proving that you are on top of industry trends and technologies for the button packaging industry.
1) Understand your customers. The problem today is that one package may not satisfy the needs and requirements of all your customers. There are numerous niche markets out there that require specialized packaging. So if you are targeting one of these niche markets, we recommend you do your research first. What works for one target market may not work for another.
2) Find out what button package attributes appeal to the customers you are targeting. If it’s the high school kid that is into your band, make sure your package employs the characteristics that appeal to your target market.
3) Understand how your button packs will be used. This is important! Will your customers view this as a gateway to purchase more products or will this be all they purchase? The idea behind this is for your button packs to be a gateway purchase. We want your customers to buy more based on what they see. Button packs are a great way to help achieve this standard.
4) Know what your customers want. This is extremely important. Sometimes it might take that bit of extra pocket change to have a designer come up with a great looking button pack. Weigh these costs about before going about it though. Throw some rough numbers together on how many more button packs you think you’ll sell because of the design. This could be more then you think. Remember a lot of times these are “gateway” products. These will help bring in customers to spend more money. Example: A friend buys a cool button over at Hot Topic (TM) and I see it and say to myself “I have to have that button”. I then go to Hot Topic (TM) looking for that button and stumble upon some other things that interest me. Now, I went into the store only to purchase a $1.75 item and ended up spending $50.00 in the store because I found a couple of other items I found interesting.
5) Stay tuned into our site for our new button packaging options. We continuously offer creative new products that have the advantage in the marketing world. Several years ago PureButtons took the button industry by storm. Now we’d like to continue to do the same which is why we are offering our new retail ready button packaging. Please look for innovative ways to combine our button packaging with other custom merch options.
A quick note, the customer depends upon you, the provider, as a resource. They expect you to keep up with packaging trends and provide the latest and greatest designs.
We look forward to seeing what you can come up with. Any new unique packaging ideas we see from our customers we will post here on our blog. Check back often!
Be sure to check out our Custom Button Packaging page.
Last Modified: July 9th, 2008