The state of the economy, buttons are more popular
When the economy is having difficulties, many things change. Some recent examples of businesses changing to stay competitive is Ford, announcing that they will produce less trucks and SUVs to manufacture more small cars. In marketing and advertising, for example, you see PPC campaigns taking a hit. Google and Yahoo both failed to meet investor expectations and their stocks went down. Buttons, however, have grown exponentially during this state of the economy. As a company, we have noticed a lot of companies, big and small, placing more and larger orders for buttons. Interestingly enough, we have seen a dramatic growth in inquiries from marketing and merchandising companies interested in promotional buttons and advertising buttons. Record labels, as well, seem to be placing larger orders for band buttons. Campaign buttons are also extremely popular this time of year.
To confirm this theory, we were talking with our parts supplier, and they have also experienced enormous growth. What does all this mean? In a state of economic uncertainty, companies and record labels look for a cheaper, more effective way to promote or advertise. Another reason, is companies want to conserve as much as possible to stay competitive, in case of continued economic uncertainty.
Lessons to take away from this period in time. Custom Buttons are the cheapest and most effective form of advertising. Band buttons are the best selling band merch. More people are willing to pay $5 for some band buttons than $25 for a t-shirt. Even better, for bands, band button packs. Also, button packs are great tools for a promotional.
Last Modified: July 31st, 2008