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Would you like 40 bucks? I know around the shop, we were all wondering what we had to do to get $40. These promotional buttons were successful because the color grabbed your attention and the text is BIG and BOLD!
Unfortunately (for us Ohio State fans), the Florida Gators did beat Ohio State in the BCS National Championship. These buttons were printed before the game to promote team spirit. They were successful, because there was a lot of them, they have a catchy slogan, and grab attention. These are a great example of sports buttons. On a side note, had Teddy Ginn not gotten hurt, we would have won (just kidding, they beat us fair and square).
Dude, where is the party? What party? Who’s going? What are you talking about? If these are the first thoughts that came to your mind after seeing these promotional buttons, enough said. These buttons peak you interests, and grab your attention.
Definitely, one thing that helps promotional buttons and sports buttons, is their ability to grab attention.
Last Modified: July 21st, 2008
The primary purpose of any advertising campaign is to gain as many customers as possible, as cheaply as possible. Our previous post explained this to be Return On Investment (ROI). But what if your customers paid directly for your advertisements and advertised them everywhere. This can be achieved with promotional buttons. If your button is good enough that people will wear it, they will buy it and wear it. It’s that simple. An excellent example of this is the Hello Kitty buttons. Hello Kitty buttons are simple, but people like them enough and the show to wear them. Granted a lot of companies and brands don’t have the following that Hello Kitty has, but with some hard work, that can change.
The same concept applies to bands. This is why bands focus so highly on unique and amazing designs, because they want people to wear them and for others to ask them, “What is that button for?” For a very cheap cost, promotional buttons can potentially be exposed to a limitless amount of people.
An interesting idea that we have also seen some companies use, is using buttons to drive customers into their store. Most notably, Hot Topic has been doing this for years. They carry some cool buttons, and when others see them on their peers. They ask them, “Where did you get that button?” Now, that customer goes to Hot Topic just for that button. Once they are in the store though, they see their favorite bands shirt, then they see another shirt with a funny saying. Pretty soon that $.75 button turns into a $50 bill. Other companies like Victoria’s Secret have also implemented a similar strategy.
All it takes is a cool design or a following. In a later post, we will look at some designs and elements of buttons that will help you make better promotional buttons.
Last Modified: July 12th, 2008
Promotional buttons, in fact, are an excellent form of advertising. Take a trip down memory lane, and try to think of how old you were when you saw your first button. What kind of button was it? Did it make a lasting impression on you? What was so special about it?
The first button was used in the 1896 for an election campaign. Since that time, buttons have been used in virtually every campaign. Why is that?
They are cheap
They stand out
They can effectively deliver a message
Buttons have been around for the a long time and continue to thrive today. Band buttons are extremely popular today. Fundraising buttons, promotional/advertising buttons, and still campaign buttons also thrive.
For this post we will focus on promotional buttons or advertising buttons. In marketing, the key to a successful campaign is Return On Investment (ROI). Basically, that means how much did you get for what you paid. If we look back to why buttons have been used in virtually every campaign since 1896, they are cheap. If we break down the ROI formula (how much you got-how much it cost)/(how much it cost)=(ROI), it will better explain our next point. PureButtons prices for 50 one(1) inch buttons is $10.00 or $.20/button. Basically, any sort of return, is going to be positive because they are so cheap.
Lets look at point 2, they stand out. This is one of the main reasons why political campaigns have used buttons for so long. When you see someone walking down the street, and something is attached to their shirt or hat. You pay attention to it, because it is out of the ordinary. Hypothetically, one person, who wears their button everyday, is walking down the street and runs into 3 people. One of the 3 people, sees the button and wants to buy one to wear every day. And this trend continues. In 30 days, 900 people are wearing that button. And if you selling that button for $.75, you profited $495, just in buttons. Not to mention, any other sales you made by people seeing you button.
Last Modified: July 11th, 2008
Chris, from Print Brigade just sent me an email this morning thanking me for the custom buttons we just did for him. These buttons were for his painting show he just had this past Saturday. The buttons turned out great and it looks like they were a hit!
Promotional buttons can always add more flair to your events. Which is why buttons can be such successful promotional items.
Be sure to check out his blog! Thanks Chris for the email! It’s always great seeing our buttons that we manufactured put to good use!
Last Modified: May 22nd, 2020