Promotional buttons, design to succeed

This post will be the final edition of our promotional buttons series.  Everyone loves buttons, no doubt about it.  This post will help you get the most out of those promotional buttons that everyone loves.  First thing, think about who you are targeting.  This is a very important step, that many look over and don’t give enough credit to.  You need to put yourself in their position.  In you ideal customer, what do they like? How much money do they make? What gets them excited? These are all very important questions, that you must consider before you start designing.

Now, that we have established and have clear understanding of what our ideal customer might be interested in, lets start desigining.  It does not matter too much what you design, as long as it is something that will appeal to your ideal customer, you are golden.  However, there are some things to keep in mind.  Buttons are small, so you promotional buttons main goal, should be to grab attention.  Once attention has been grabbed, it needs to convey a message.  A good message is something that will puzzle your customer, or be witty enough that they will want to ask quesitons.  In our earlier post, some good examples of promotional buttons, you can see some great examples.

Everyone loves buttons indeed, so why not make your promotional buttons a success. It all starts will a well thought out design.

Last Modified: July 22nd, 2008