The pinback button has been a staple of the promotional products industry for decades. This is because they are versatile, cost-effective and easy to use. But as with any product in this arena, there are many options that can make it difficult to choose which size is right for you. Our goal is to simplify your decision by providing an overview of all the available size options, their corresponding benefits, and popularity.
Custom pinback buttons have become one of the most popular ways people promote themselves or their businesses. Pin-back buttons come in a variety of shapes and sizes so whether you want something big and bold or small and subtle, we’ve got what you need! They’re also extremely cost-effective since there’s no minimum order required and we offer major bulk discounts.
All of the images below come from our product backs gallery which includes the back view of all of our custom products so you can see how the various sizes differ in pin-orientation and more. We offer many more custom products than just pinback buttons! Take a look for yourself.
All of the button sizes mentioned here are describing the approximate button diameter. Some of our sizes are exactly what size they are named, and others are very close. The word Round or Square, Rectangle or Oval refers to the shape of the button.
The button images below are not shown at their actual size on your screen.
How to choose a custom button size
It can be tough to pick the right button size from 19 unique shapes and sizes. However, a few of them stand out as being particularly popular for good reason
We recommend starting with a round button. They look great on clothing and in swag bags, plus they’re our most economical and popular button shapes.
Our most popular button sizes:
Our most popular button size is 2.25″ round. This is a generous size good for getting attention while not being too big to comfortably wear.
Our second most popular size is 1″ round, our smallest buttons. This affordable size is perfect for advertising at conferences where you don’t want to spend too much money while still getting major exposure! The one inch round button is also a classic staple of band merch offerings.
Floating pin vs fixed pin back
Our 1″ round button features a floating pin which allows the face of the button to spin freely. So it doesn’t matter how you affix the button, you can twist the design into the correct position.
The rest of our button sizes feature a fixed pin-back design which is more durable.
The rest of our round button sizes:
Our 1.25″ round button is almost tied for second place in popularity. This custom button size is good for bands, artists and companies. It is still quite small but has more durability than the smallest button size.
Another popular size is the one and a half inch round button. This shapes works well for bands, artists and companies who want custom promotional products at a low cost per button. This and the 1.25″ size are sold all around the world, in many popular chain stores and amusement parks.
The one and three-quarters inch round button works well for larger logo buttons. These work great for corporate giveaways or as promotional products to promote your brand.
Just slightly larger than our most popular size, the two and a half inch round button is great for bands, artists or companies who need to be seen. From this size and up, all of the buttons feature the same safety pin size, but the button parts become larger.
The three inch round button is a great size for any company looking to make an impact. These buttons are available on demand. You can design online, order a few, and reorder as many as you need in the future with our easy reorder feature.
The three and a half inch round button is our second to largest round button size. These are really great for companies who want to make an impression with their logo or button based promotion. This and the largest size are more cumbersome to wear than our smaller button sizes, but if you want to grab attention, this is for you.
Our largest round button size is four inches in diameter. This giant round button is perfect for grabbing attention at all costs.
Square buttons can be worn horizontally or at a “diamond” orientation. They are a great way to promote special offers, discounts and company logos. The square shape gets attention and they are excellent for displaying square artwork like album covers and instagram photos.
Our square pin badges feature a metal body construction, but differ from the round buttons in appearance on the back side. Square buttons feature an additional black plastic plate to keep the pin in place.
The one inch square button is the smallest of our square custom buttons. This tiny square button features a diagonally oriented pin back. These small square buttons would make awesome QR code buttons!
The one and a half inch square button is the next size up in our line of squares. This medium-sized button is our most popular square button size by a wide margin. Note the extra holes in the black back plate to allow for diamond orientation if requested.
The two inch square button is our medium size offering among square buttons.
The two and a half inch square button splits the difference between our largest and middle square size.
Our three inch square is the largest square button we offer.
Rectangle Button Sizes
Rectangle buttons can be oriented horizontally or vertically. Choose an orientation when you order custom buttons with multiple orientation options. You will then be directed to the appropriate art tool template when you design buttons online!
Our rectangle buttons also feature a metal body construction, but differ from the round buttons in appearance on the back side with the exception of our 1.5″x4.5″ Rectangle Button seen below.
All of our rectangle shaped buttons feature the same size of custom button pins on the back.
These are the first rectangular buttons we offered and remain popular for use as custom name tags and badges.
These buttons are large and impressive. Perfect as custom name tags or logo buttons.
These are our most popular rectangle button size. This large button really gets noticed and offers a lot of real estate to get your message seen. This size can be used as photo buttons, event passes, ID badges and more.
are a unique size perfect for custom name tags, great for tradeshows and events.
is our only oval button size. Great for custom name tags and can be worn horizontally or vertically.
Our high quality personalized buttons are Made in Ohio, USA with fast turnaround time.
Enjoy free shipping with coupon code FREESHIP on orders over $35 shipped to the contiguous USA.
All of our custom buttons can be designed online in our free online tool, in any orientation. Upload your artwork and create custom pins in minutes.
Get free digital proofs to approve before you checkout when you design online.
Order Custom Buttons and choose from any of the 19 shapes and sizes above!
Last Modified: April 27th, 2021